On August 16, the People Electric 2026 Channel Strategy Co-creation Conference, themed "Forge Change in Unity, Compose a New Chapter Together", was successfully held in Jinan. Distributor partners from all sales regions across the country gathered with the Group's core management team for in-depth discussions on channel model upgrading and manufacturer-distributor symbiosis strategies amid industry transformation. Zheng Jingjie, Chairman of People Electric Group, attended the conference and delivered a concluding speech.
Focusing on the digital-intelligent and green transformation trends of the electrical industry, the conference adopted formats including strategy briefings, case sharing and group discussions to delve into the practical path for channels to transform from a "passive storefront" model to a "proactive outreach" model, and evolve from cooperation to symbiosis. The morning session was packed with actionable insights, progressively clarifying transformation roadmaps for distributor partners.
Liu Jun, General Manager of Shandong Branch, delivered an opening speech. Drawing on regional market practices, he expressed the Group's firm commitment to serving the channel network and empowering partners, conveying a warm message of unity and solidarity between the manufacturer and distributors.
Chen Chengjian, General Manager of the Sales Company, gave a keynote presentation titled From Passive Storefront to Proactive Outreach, From Cooperation to Symbiosis. Starting with an analysis of the broader industry landscape, he dissected transformation pain points and breakthrough pathways, and systematically explained the construction logic and operation mechanism of the channel symbiosis platform, equipping participating partners with a clear understanding of "how to transform and what actions to take".
Wang Huan, Marketing Director, provided an accurate interpretation of the strategic industry orientation and key product portfolio, and simultaneously released Q3 promotion policies to deliver strong support for terminal sales stimulation. Wu Liping, Finance Director, elaborated on the financial support package for distributors, covering credit lines, payment term optimization and risk management and control, comprehensively addressing partners' capital concerns and effectively alleviating their operational worries.
The interactive session in the afternoon brought the conference to a climax. Distributor partners held group discussions around two core themes: business model transformation and collaborative market expansion. Setting aside reservations, they spoke candidly and shared practical challenges and experience based on their daily operations. Intense idea exchanges took place on site, yielding a number of actionable and implementable practical proposals.
Representatives from three groups took the stage in turn to share their discussion outcomes, covering solutions to common issues as well as innovative approaches for specific scenarios, which won rounds of applause. Afterwards, regional sales managers and core agents from Shandong presented frontline practical cases respectively, verifying transformation effectiveness with actual performance data and illustrating the value of symbiosis with vivid real-world stories, providing all partners with replicable and referential practice samples.
At the end of the conference, Chairman Zheng Jingjie delivered a concluding speech. He emphasized that distributor partners are People Electric's core strategic allies and a community with a shared future. In the face of industry changes, manufacturers and distributors must form deep bonds and work together to break through challenges.
He required all partners to closely follow national industrial policy guidance, proactively lay out emerging tracks such as smart energy and computing power infrastructure, and seize the window of opportunity for new energy and artificial intelligence applications. He also called for advancing the integrated upgrading of channels toward a "technology + service + ecosystem" model, and completing the shift from passive storefront operation to proactive market expansion, and from product sales to full-chain services, supported by the symbiosis platform.
In addition, he stressed the need to comprehensively integrate resources from government, enterprises, financial institutions, as well as industry, academia and research institutes, establish an institutionalized empowerment mechanism, and provide differentiated back-end support for partners. Efforts should be made to optimize organizational efficiency, boldly empower young-generation talents, and restructure the sales model with a result-oriented approach. Meanwhile, all parties should adhere to long-termism, uphold the principle of integrity and win-win cooperation, establish a regular communication mechanism, respect the principal position of partners, withstand market fluctuations through stable cooperation, and navigate through industry cycles together.
With forty years of dedicated craftsmanship and a channel-focused philosophy for symbiotic prosperity, the successful conclusion of this channel strategy co-creation conference marks that the cooperation between People Electric and its distributor partners has entered a new stage of two-way empowerment and value co-creation. Going forward, both sides will take this conference as a new starting point, forge change in unity and compose a new chapter together, to jointly write a brand-new chapter of high-quality development for People Electric's channel network.
Post time: Aug-18-2026
